Chelsea welcome events sales platform Fever as sleeve partner

August 19 – Chelsea have announced events marketing platform Fever as a Principal Partner, which will see the brand feature on the sleeve of both men’s and women’s teams for the coming season.

The Fever logo made its debut for Chelsea’s opening day loss to defending champions Manchester City at Stamford Bridge, which saw Enzo Maresca’s first league game in charge ruined by a standout performance from former Chelsea player Mateo Kovacic.

The Fever branding will also feature on the...