UFC 306 ‘even more expensive’ than anticipated, but Sphere event could produce largest live gate ever
Dana White wasn’t kidding when he teased that UFC was breaking the bank to produce the first ever live sporting event at the Sphere in Las Vegas.
The UFC CEO disclosed recently that the promotion has already spent at least $17 million on production for UFC 306 — also known as Noche UFC — at the Sphere, which takes place on Sept. 14. While total cost for the event hasn’t been revealed, TKO Group Holdings chief financial officer Andrew Schleimer stated on Thursday that costs are even higher than the company expected.
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