When UFC inks a new broadcast deal sometime in 2025, the owners at TKO Group Holdings may want to send a thank you card to NBA commissioner Adam Silver.
In July, the NBA officially close deals spanning 11 years and $77 billion for basketball games to be broadcast on NBC, ESPN/ABC, and Amazon Prime Video for more than a decade starting in 2025. The landmark deals were massive upgrades from the previous broadcast rights deals for the NBA...