The Snoop Olympics: Paris proving a boon to NBC after interest waned in Tokyo, Beijing games

By DAVID BAUDER, AP Media Writer

Less than a week into the Paris Olympics, NBC Universal executives are climbing atop the medal stand.

The event has been a significant success for the company broadcasting and streaming it in the United States. NBC already has set a record for advertising revenue, viewership is up significantly and its biggest fear — that people would tune out NBC’s prime-time telecast because they could watch events live during the day — hasn’t materialized.

“Clearly...