Liverpool adds workwear brand Strauss in multi-year deal
July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.
Starting this week during the club’s pre-season tour in the USA, the Strauss brand will feature across various club channels, branded signage, including pitch-side LED screens.
Ben Latty, chief commercial officer at LFC, said: “As a family-owned business,
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