UFC CEO Dana White may view Nakisa Bidarian as an enemy and competitor now, but not long ago the two worked hand-in-hand to help turn UFC into a financial behemoth.
Bidarian is a close business partner of Jake Paul’s and co-founder of Most Valuable Promotions. Before that, however, he was a trusted ally of former UFC owners Frank and Lorenzo Fertitta. The Fertitta brothers brought Bidarian on as an executive in charge of strategy and business ventures with the UFC in 2011.