Dana White: Every major outlet ‘is interested in making a bid’ for UFC’s broadcast rights
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The next major domino in the multi-billion dollar business of sports broadcast rights fees should soon fall, with the NBA expected to ink a deal worth more than $70 billion with ESPN, Amazon, and NBC Sports most likely footing the bill.
Despite the audience for the NBA staying somewhat stagnant over the past few years, with ratings still not recovered in a post-pandemic world, the thirst for live content continues to drive broadcast...
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