‘Once in a lifetime experiences’: Inside the UFC’s booming business of VIP access for fans 

These days, almost any time you buy a ticket to a concert, sporting event or even a comedy show, there’s an extra option made available for VIP access to the event

For Taylor Swift fans, VIP means exclusive seating, early access to the venue and a swag bag filled with exclusive merch from the artist. Other artists, offer backstage opportunities and a meet and greet with the artist … for the right price.

VIP packages for some...