UFC 306 rebranded Riyadh Season Noche UFC for debut at Sphere

UFC 306 has been rebranded ahead of the promotion’s highly anticipated debut at Sphere in Las Vegas.

On Wednesday, the promotion announced that the pay-per-view event will be titled Riyadh Season Noche UFC, and is officially set for Sept. 14 to celebrate Mexican Independence Day at the major city’s new attraction.

The event will be the first in UFC history to have a sponsor with title partner status.

“This will be one of the biggest sporting events of all time,” UFC CEO Dana White said in a press release.