InBev expands North American soccer presence with joint MLS/Concacaf deal for Michelob

June 24 – AB InBev brand Michelob Ultra has become the official beer of Concacaf’s club competitions in a joint deal that includes the MLS and naming rights to the Campeones Cup, played between the winner of the MLS Cup and Mexico’s LigaMX.

Described as a major multi-year international partnership the agreement begins with immediate effect and all matches across the MLS regular season including All-Star and MLS Cup, Campeones Cup.

Rights include the Michelob Ultra Superior Player...