Australia’s Premier Boxing Series aims to win over new fans with fresh, no-frills approach

Boxing has always had a problem attracting new fans.

Between the plethora of sanctioning bodies, poor judging decisions and irregular TV broadcasts, general sports fans seem to shrug and say “why bother?”.

The issues that drive a wedge between the product and a potential new audience are easily identified, yet hard to fix. Too many competing interests, most in the game would say.

There is no panacea to cure all of the sport’s ills. But small steps on a local scale can make a big difference.