TKO president compares Dana White to NBA’s David Stern when it comes to building superstars

Former NBA commissioner David Stern is largely credited with helping the once struggling basketball league explode into a global phenomenon. Just a few years before he took over in 1984, 16 of the NBA’s 23 teams were losing money, attendance was down, and the league was taking a beating in the court of public opinion.

Under Stern’s leadership, the NBA not only corrected course but the league transformed into a multi-billion business with stars like Michael Jordan...