Netflix invests in live sports programming with NFL, WWE, and boxing — is UFC next?
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For years, Netflix co-CEO Ted Sarandos promised that the streaming service that boasts 270 million subscribers had no interest in getting involved in live sports programming.
That philosophy has changed in a major way in recent months, especially with the news that Netflix secured a deal with the NFL to bring Christmas day games to the streaming service for the next three years. The partnership launches in 2024 with a pair of games featuring the Kansas City Chiefs vs.
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