Inside the awkward tension between the Miami GP and F1 content creators

Joining the calendar as the second U.S. race in 2022, Miami couldn’t have had better timing. F1 was trendy: Chanel’s spring-summer collection included a $4,450 F1 t-shirt that took TikTok by storm, racing jackets became a staple, and the sport—still riding a high from the success of Netflix’s Drive to Survive—had inspired a thriving online fan community. The hype drew the largest live ...Keep reading