The wildly expensive prices for Tiger Woods' Sun Day Red brand had golf fans so frustrated

For the longest time, it seemed like Tiger Woods’ endorsement deal with Nike would last his entire playing career and beyond. But when Tiger ended his multi-decade relationship with the sporting giant in January, he hinted that something major was in the works.

That’s what we’re getting with Sun Day Red — a luxury brand focused around Tiger. Woods unveiled the Sun Day Red brand back in February and was seen wearing the new Tiger logo at The Masters. But on Wednesday, the merchandise went on sale to the general public.