Aston Villa confirms two-season Betano shirt sponsorship
April 23 – Aston Villa have confirmed their shirt and principal partner deal with Kaizen Gaming brand Betano, worth an estimated £20 million over two seasons.
The agreement with the online sports betting platform based in Greece, will be on the club’s new Adidas kit that debuts for the 2024/25 season.
With Premier League clubs having until the start of the 2026-27 season to conclude shirt sponsorships with betting companies, the Betano deal will take Villa right to the deadline.
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