Dana White reveals story behind heated negotiation with UFC sponsor: ‘Take your money … shove it right up your ass’
Photo by Mike Roach/Zuffa LLC via Getty Images
Dana White loathes cancel culture so much that he’s finally reached a breaking point with any sponsor choosing to work with the UFC.
The UFC CEO, who erupted on Peloton bikes after learning that the company told comedian Theo Von to pull down an episode of his podcast featuring controversial politician Robert Kennedy Jr., famously revealed that he blasted one of his own sponsors after they demanded that he remove a post on social media featuring ex-President Donald Trump.
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