E-commerce platform AliExpress joins Euro 2024 partner roster

March 28 – Online retail marketplace AliExpress, part of China’s e-commerce giant Alibaba Group, has been unveiled as an official partner of Euro 2024.

The partnership, UEFA’s first exclusive e-commerce platform partner for a men’s Euros, was unveiled at Olympiastadion Berlin yesterday by UEFA marketing director Guy-Laurent Epstein, AliExpress European Commercial Director Gary Topp and German football legend Oliver Bierhoff.

As part of its marketing activation AliExpress will offer...