Welcome to The New Era of High Fashion and Video Game Collaborations: Inside Moschino and The Sims Partnership

Starting this week, couture-minded fans among The Sims‘ 80 million-plus players can wear the exact Moschino sweatshirt as their avatar while playing the life-simulation video game, the result of a partnership between Electronic Arts and the Italian designer. But while a Sim--or virtual human--can don the luxury pullover free of charge as they run errands or stop by the office, breathing video game fashionistas will have to shell out $595 to buy the real, rather than virtual, hoodie.

Moschino...