Fortnite's phenomenal success has led to no end of celebrity and big brand tie-ins, from concerts by real musicians to Galactus. Even so, there is something about a tie-up between Pelé and Fortnite that's kind of bending my brain a little: I'm not sure how many times I think about 'Pele’s Air Punch Emote.' In terms of sporting icons it does not get much bigger than this.
Pelé is part of a football—or soccer—themed update to Fortnite that has a staggered arrival, beginning tomorrow with what the game's calling the Pelé Cup.