The Scandinavian Airlines executive who oversees its business in the US explains how it attracts high-yield customers to stave off budget-airline competition
- Many of the low-cost airlines that flew between the US and Europe have collapsed, but Norwegian Air remains in service, despite some financial headwinds.
- The Norway-based airline flies on a number of short-haul and long-haul routes that are also flown by Scandinavian Airlines, or SAS, the 73-year-old flag carrier for Denmark, Norway, and Sweden.
- Despite Norwegian often undercutting SAS prices on trans-Atlantic flights, the SAS executives overseeing the airline's business...
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