Women drive the vast majority of spending decisions in the US — here are 4 crucial things all salespeople should know about selling to them
- Natalie Taylor has 15 years of comprehensive financial planning experience and has spent six years working with fintech startups.
- She notes that women are behind the vast majority of spending decisions in the US, so it's key for salespeople to know how to sell them.
- However, all too often there can be a disconnect when a male salesperson tries to sell to a woman.
- Her tips to people who want to make the sale: Treat women the same as you would men, let them know you're trustworthy...
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