Brits HATE being called ‘millenials’ or ‘Gen Z’ and find them offensive and inaccurate, study shows

LABELS such as millennial and Gen Z are ‘unhelpful’ and often carry ‘inaccurate’ connotations, according to a study.

Research of 2,000 adults found labels such as these are unacceptable according to 42 per cent – because they’re too broad and don’t reflect a person’s individuality.

Three quarters (76 per cent) said their tastes change every few months – with 51 per cent claiming to be completely...