Rams’ Sean McVay must reverse another late-season decline

THOUSAND OAKS — It’s a bad thing that can only happen to a good coach.

He starts the season with a playbook bursting with innovation. He gets his players to follow the X’s and O’s to a T. His team roars to a fast start and becomes the talk of the league.

But then he pays the price for all that attention as opponents rise to the challenge of figuring out how to stop him.

That might be part of what’s going wrong for Sean McVay, whose Rams started this season 7-1 but are 0-3...