Microsoft removes its 'This is an Xbox' marketing campaign and is slowly purging all mention of it

Near the latter half of 2024, Microsoft boldly claimed nearly anything could be an Xbox. Your mobile phone, your gaming handheld, your smart TV, your car seat screen. Heck, maybe even a really smart, smart fridge could be your Xbox. Now, in the wake of announcing a new Xbox console-PC hybrid, Microsoft has not only removed that ad campaign but has gone some way to remove all traces of it.

As noted by Game Developer, the original announcement of the 'This is an Xbox' campaign has now been taken offline.