Videogames are 'losing in the War for Attention': Analyst says many of the industry's biggest markets are spending less time on gaming

Increasingly, our digital economies are defined by a contest to capture our attention. A product, service, or platform can get us to keep it on-screen, that's a gateway to lucrative advertising revenue and monetization opportunities. We're paying with our attention as much as our money—and according to games industry analyst Matthew Ball, we're giving less of both to videogames.

According to an early access release of Ball's report on games industry trends in 2025, eight countries—the US...