Steam updates AI disclosure form to specify that it's focused on AI-generated content that is 'consumed by players,' not efficiency tools used behind the scenes

Epic Games boss Tim Sweeney recently said digital storefronts like Steam should stop using AI disclosure labels because "AI will be involved in nearly all future production" anyway. PC Gamer's Tyler Wilde disagreed (as do I), but he also noted that such disclosures can be tricky for developers: "Does it count if you used Photoshop's generative fill tool while making concept art that was never intended for the public eye? Or if you used Claude to generate a few code snippets? Or if someone in marketing...