Games Workshop says its senior managers aren't excited about AI, prohibits its use and laments that it's 'included on our phones or laptops whether we like it or not'

Warhammer company Games Workshop says that it does not allow generative AI in its products, and although some of its senior managers have investigated the technology, "none are that excited about it yet."

The comments came from Games Workshop CEO Kevin Rountree in the company's half-yearly financial report for the back end of 2025, in which it declared revenue of £332.1m ($445.9m USD), up from £299.5m ($402.1m USD) in 2024.

Rountree goes on to explain GW's "very cautious" internal policy on AI...