AMD's RDNA 4 GPUs are about efficiency in terms of performance and price: 'We know where gamers buy products, it's well below that $1,000 price point'

AMD's David McAfee and Frank Azor have explained RDNA 4's absence from its CES press conference this year, and also spent a bit more time with us talking about its new "gamer-first" graphics card architecture. And that means making sure the cards are designed efficiently from both a performance-per-watt and manufacturing point of view.

"We've been working a lot in the architecture to drive efficiency," McAfee tells us backstage after the AMD keynote. "We know where gamers buy products; it's well below that $1,000 price point.