Once, when I was in China, a Danish colleague of mine got invited by a business-type to attend some kind of fancy high-powered conference. Thinking it'd be a novel experience at least, she agreed, only to find herself on-stage, in a suit: a deer in headlights presented to shareholders as an exec from a foreign branch of the corp in an attempt to burnish its international credentials.
I imagine this is pretty much what would have happened to Cevat Yerli, Crytek's founder and former CEO, if...