CD Projekt wants to be more careful about marketing after, you know, everything that happened with Cyberpunk 2077

It will surprise no one that CD Projekt has been thinking long and hard about how not to repeat the mistakes of Cyberpunk 2077 with its upcoming Witcher game, currently codenamed Project Polaris. Speaking to Eurogamer, joint CEO of CD Projekt Michał Nowakowski said part of that was being "smarter in how we want to announce and kick off marketing campaigns" in the future.

"To be honest," he said, "when we were kicking off the marketing campaign officially with pre-orders, which was the Keanu on stage [moment...