Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds

The streaming service model relies on the consumer’s willingness to juggle an array of subscriptions. But Gen Z is rejecting that business model. 

Instead of staying loyal to one platform, younger viewers are increasingly treating streaming services like temporary rentals: subscribe, binge, cancel, and repeat.

A new report from entertainment company IGN found 59% of Gen Zers today actively subscribe and then unsubscribe to a streaming service just to watch their favorite show...