Parents are so panicked about the job market they’re paying career coaches $15,000 years before their kids graduate from college

Career coaches often tell college students to start looking for jobs months before turning the tassel. But in an increasingly brutal job market, some parents are planning years ahead of when their kid receives a diploma.

While the average college tuition today costs more than $38,000 a year, anxious parents are betting thousands more will lend their kid the competitive edge to succeed in the job market.

For anywhere between $4,200 and $15,000, Next Great Step can give kids...