A year in the life at HP: what matters to its Northern European chief in April 2026? 

As a business founded in 1939, HP is no stranger to wartime turbulence and geopolitical volatility. But the recent conflicts and their resulting economic uncertainty pose challenges for every business. In this first installment of a new series, we check in with Neil Sawyer, HP’s managing director for Northern Europe, on how he’s leading his team through an unsettled period.  

Priorities: What’s your big focus for 2026? 

Navigating our business—as well as our clients—through a lot of macroeconomic conditions.