Influencer Alix Earle turned her worst insecurity into her first brand. This is her plan to monetize her 14 million followers and make it last

Yesterday, Alix Earle plastered the internet with the launch of Reale Actives, her first brand of her own. It’s a skincare brand designed to be safe for acne-prone skin, which she spent the past two years developing with Imaginary Ventures.

But while Earle is just getting started as a founder, she already has a wealth of insight into marketing and how brands can reach consumers today. With 14 million followers across TikTok and Instagram, she’s one of the world’s most successful influencers.