Scott Galloway wants the stock market to crash. Gen Z is already betting like it will

Scott Galloway doesn’t want the markets to go up. He said so out loud, live at South by Southwest, and the audience—skewing young—didn’t boo him. They cheered.

“At some point,” Galloway told the crowd during a taping of the Prof G Markets podcast on Monday, “We have to stop propping up the markets with young people’s credit cards.”

It was a throwaway line dropped near the end of a longer riff about war, oil prices, and the mechanics of economic decay. But it landed like a thesis...