Nike and Coca-Cola cases point to the next DEI fight: who gets to claim discrimination

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A federal agency’s recent lawsuit against a Coca-Cola bottler and an EEOC investigation into Nike are heightening anxiety among HR leaders over what comes next for workplace discrimination claims. But lawyer Vanessa Matsis-McCready, associate general counsel and vice president of HR at workforce consulting company Engage PEO, says companies that want their DEI efforts to endure should focus on one thing above all: grounding them in a solid business case.

Companies with long-standing diversity programs...