Meet the breakout VC who goes deep to make a ‘360-degree’ behavioral map before investing in founders

I’ve interviewed hundreds of VCs, and one thing is undeniably true: there are lots of different ways to be a VC.

But almost everyone pays lip service to how much they love working with founders — and honestly, that’s not interesting. What is interesting is what it actually takes to truly know someone. That’s a question Adam Zeplain, cofounder and managing partner of Austin-based Mark VC, has thought deeply about.

Here’s how his process starts, from my feature on Zeplain’s deeply...