Target is over being ‘an everything store,’ CEO says. It’s doubling down on baby items and groceries—and investing $1 billion in its supply chain

The big-box retailer that sells you milk and underwear is in search of a bullseye. Target plans to refocus on the needs of “busy families,” new CEO Michael Fiddelke told investors yesterday as the retail chain tries to win back customers.

The issue: Target has been struggling to turn itself around ever since a pandemic-era revenue boom subsided into stagnancy. Some customers told CNBC that they feel store inventory is lacking and that they aren’t fans of Target’s DEI rollbacks.

The potential fix...