Meet the social media CEO who won’t let his own kids on social media: ‘Parents are oblivious to the world’

American teens today are clocking onto social media sites like it’s their day job, with more than half spending nearly five hours per day on social platforms, according to a 2023 Gallup poll. They’re scrolling for an average of 35 hours per week through thousands of videos across apps like TikTok, Youtube, and Instagram and sending hundreds of snaps, messages, and videos to friends—and in many cases, strangers, too.

Joe Gagliese, CEO of the social media marketing and creator agency Viral Nation, saw the writing on the wall.