At 61, this major insurance CEO works out 6 days a week with his 23-year-old son—he picks his brain for a Gen Z perspective while lifting weights

Plenty of CEOs swear by 5 a.m. alarms, 12‑hour days, and punishing gym sessions—but Bupa’s CEO Iñaki Ereño adds a twist: His personal trainer is his 23‑year‑old son.

Despite his age (61) and hectic schedule running Britain’s largest healthcare provider and serving over 37 million customers worldwide, he hits the gym nearly every day—keeping up with the pace of a Gen Zer. And he credits that consistent (albeit grueling) routine as the key to sustaining long-term success. Both physically and in his career.