American Express and Visa alumni raise $4 million for Rhythmic, which partners with brands to provide financial products for their customers

Even as stablecoins gain popularity, Aaron Marks and Joseph Hayes believe the technology is still primarily used by crypto natives and people in emerging markets. Now, the two former credit card execs have founded a startup called Rhythmic to bring stablecoins to the broader market. Rhythmic’s strategy revolves around partnering with consumer-facing companies to provide cash back, rewards programs, and other financial products for the brands’ customers. 

Rhythmic announced on Thursday...