The Knot has a new CFO who is doubling down on AI

Good morning. Michael Pickrum has stepped into the CFO role at the wedding platform The Knot Worldwide as AI reshapes the company’s strategy.

That kind of technological shift is familiar territory for Pickrum. Trained as an engineer, he earned bachelor’s and master’s degrees from Stanford before completing his MBA at Wharton. Early in his career, a mentor pushed him to look beyond the math—connecting financial models to real business outcomes. He even ran a media company before becoming a CFO.