How Bad Bunny went from Super Bowl supporting act to headliner with ticket sales to rival Taylor Swift

Bad Bunny’s momentum is reaching a fever pitch. Fresh off a historic night at the Grammys, the trailblazing Puerto Rican rapper, singer, and songwriter is now set to take America’s biggest stage at the Super Bowl, solidifying a decade-long ascent that has redefined the American music industry.

In just ten years, Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, transformed from a SoundCloud rapper to a six-time Grammy winner, becoming the first Latin and Spanish-speaking artist to win album of the year.