The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure

Everyone has a different way of coping with work stress; some clear their minds with 5 a.m. runs or by unloading to their therapists, while others let retail therapy work its magic. Joanna Griffiths has experimented with executive coaches for years to help her work through challenges in leading $400 million intimates company Knix. But now, she’s finding new wings by falling into a trance-like, meditative state. 

“I love hypnotherapy, which has been really helpful,” Griffiths tells Fortune.