Meet the CEO taking Victoria’s Secret from ‘woke-washing’ to owning sexy again

Victoria’s Secret had tried everything. It killed the famous runway show. It rolled out a splashy campaign of accomplished celebrity women advisors to promote female empowerment—which was widely derided as “woke-washing.” As the singer Jax put it in her popular 2022 song “Victoria’s Secret,” the mall-staple lingerie store was “made up by a dude,” and it has been widely seen as “Cashin’ in on body issues/Sellin’ skin and bones with big boobs.”

Enter CEO Hillary Super. She joined the company...