PepsiCo is cutting prices for snacks like Doritos by ‘up to 15%’ to appease customers pinched by the K-shaped economy

After years of price hikes and numerous complaints, PepsiCo is finally listening to its customers. The maker of Doritos announced yesterday it will cut the cost of its most popular snacks “up to 15%” as early as this week to appeal to Americans feeling the pinch in a K-shaped economy.

Now, the pain that comes with a bag of Flamin’ Hot Cheetos will still exist after you eat them but less so when you’re buying them. It’s a new direction:

• The average price of PepsiCo products...