In 2026, it’s time for CEOs to rethink HQs and look to Dubai’s playbook for growth

The old playbooks for business growth are proving less effective in today’s rapidly shifting economic landscape. What actually works now, instead? As CEO of TECOM Group, the developer of Dubai’s 10 most vibrant business districts across six priority economic sectors, I’ve witnessed firsthand how diversification and agile strategies, particularly through purpose-built ecosystems, have become essential for sustainable growth.

Today’s economic landscape is shifting at a pace that requires businesses to respond with agility...