Ro CEO wants to erase GLP-1 stigma with first Super Bowl ad featuring Serena Williams

• In today’s CEO Daily: Diane Brady interviews Ro CEO Zachariah Reitano about his company’s first Super Bowl ad.
• The big story: Two major Fortune 500 CEO transitions.
• The markets: Mixed after a selloff in software stocks on Tuesday.
• Plus: All the news and watercooler chat from Fortune.

Good morning. At their best, Super Bowl ads often capture something in the zeitgeist, sparking conversations or amplifying trends. Airbnb’s 2017 ad spoke...