In his day one message, Target’s new CEO ignored the the elephant in the room. People noticed.

If you read brand new Target CEO Michael Fiddelke’s first message as chief to customers, employees and partners, you could be forgiven for not realizing that the retailer currently finds itself in the maelström surrounding immigration raids across the country, especially in its hometown of Minneapolis.

Fiddelke, who officially took the reins of the struggling retailer on Sunday, laid out in a note on LinkedIn and on Target’s web site on Monday what his priorities are as he takes over.